Between emails, phone calls, campaign alerts or active procrastination (have you seen my favorite cat video on YouTube?), it can take a long time to dial into a good, productive groove. Personal Sanity ToolsĪnyone who has been working on PPC campaigns for any length of time knows that one of the toughest parts of the job is getting on task and staying there. Old habits die hard, even in the fast-paced world of online advertising. As you’ll see, some of the tools I like are more rusty than trusty, but I still find myself using them. I will be moderating that panel but not presenting, so I thought it might be fun today to take an impromptu look inside my own SEM toolbox and talk about the tools I like to keep within arm’s reach. I can guarantee you’ll pick up more than a few new ideas. You are all invited to come learn about the tools that search marketing experts Andrew Goodman and Elizabeth Marsten are using on a day-to-day basis. We’re going to have that exact conversation in a few weeks at the SMX East “ What’s in my SEM Toolbox?” panel on Oct 3rd in NYC. More often than not, I go home with a list of interesting tools I’ve never heard of before. Everyone’s got their favorite tools and everyone wants to add their two cents’ worth. I love this question, especially when there are other paid search managers within earshot. A question I get asked pretty often is, “What tools do you use for managing paid search ad campaigns?”
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